NEWS INFORMATION

"Peony"

Don · Pi Rixiu

When the residual red is gone, the fragrance begins to spit out. It is better known as the King of Hundred Flowers.

Competing for the unparalleled beauty in the world, the most independent fragrance in the world.

Pi Rixiu, a poet of the Tang Dynasty, wrote a poem about peonies that has been handed down for thousands of years, which is a true portrayal of peony "the king of flowers". As an inherent specialty flower in my country, peony has a history of artificial cultivation for thousands of years. It is graceful, luxurious, elegant and beautiful. It is the most famous traditional Chinese flower. Since ancient times, peonies have symbolized loyalty and tenacity. The widely circulated story of "Wu Zetian demoting peonies" fits the character and integrity pursued by Chinese scholar-bureaucrats, so it has been praised and favored by literati of all ages.

“Only the peony is truly national, and the capital moves when it blooms. ” Luoyang, the cradle of Heluo culture; peony, the national beauty conceived in the cradle. Throughout the ages, people often use "beginning in Sui Dynasty, flourishing in Tang Dynasty, and leading the world in Song Dynasty" to describe the origin of peony and Luoyang. This flower and this city have been bound together in history, blended together over the years, and have long been integrated into a city card and a cultural symbol. A flower creates a festival, activates an ancient capital, and is famous all over the world for its fragrance.

Recently, Luoyang launched a special online promotion program of the 40th China Luoyang Peony Culture Festival "Running to Luoyang for Love in April". Official announcements of key events were unveiled, tourist routes were displayed wonderfully, and celebrities and big Vs endorsed them passionately. Under the invitation of the whole network, this ancient and youthful city once again stood under the spotlight.

The flowers are similar every year, but different every year. After going through ups and downs and growing all the way, the "40th Anniversary of the Peony Flower Festival" is destined to be a special time node. Standing at such a historical coordinate, looking back and thinking deeply, why does this "flower" rooted in the fertile soil of Heluo last forever and bloom more and more colorful? What kind of youth city code is hidden behind it?

Happiness is its essence

“It must be that the peonies are in full bloom, and the city is full of joy. "Since ancient times, people in the world have been keen on appreciating, painting and reciting peonies, not only because of their "beautiful colors", but also because they carry the Chinese people's eager expectations for a happy life. And Peony has never failed to live up to the beautiful yearning that people place on her.

Back to 1983, the first Peony Culture Festival. In the spring of that year, many scenes have been lingering in the minds of old Luoyang people-in just 10 days, Peony Flower City welcomed 2.5 million tourists, which was more than 10 times the usual year; in Wangcheng Park, the main flower viewing spot, On the opening day, 150,000 people flocked in, an increase of 60 to 70 times than usual; on a Sunday, the number of tourists surged to more than 200,000, and the iron gate of the park was crushed, and there were many people whose shoes were trampled off. I picked up a basket of bare shoes...…

Along the way, because of this flower and this festival, we have witnessed too many times when "everyone in a city is crazy". Star concerts, fireworks shows, poetry and painting exhibitions, square carnivals, intangible cultural heritage performances... Adhering to the original intention of "activating the cultural life of the masses", the Peony Cultural Festival has truly become a festival for the people and a grand event for the people. From promoting construction with festivals, improving the quality of life with the improvement of the city's appearance, to benefiting the people with festivals, the "flower appreciation gift packages" for citizens and tourists have been continuously enriched, and the story of "one flower is happy for one city" continues. staged.

If you don't forget your original intention, you will always have it. This year, Luoyang clearly incorporated the "National Carnival" into the concept of the festival, and planned the "Peony Parade Carnival Carnival" and "2023 Electric Sugar Park Music Festival--Sugar Town Station"" A series of wonderful activities such as Wang Feng's 2023 tour concert - Luoyang Station" will undoubtedly allow every citizen and tourist who participated in the "40th Birthday Banquet" of the Peony Culture Festival to encounter more happy moments in Luoyang .

Openness is its character

“The door of my house is always open, waiting for you with open arms. "As the lyrics say, after 40 sessions, the Luoyang Peony Cultural Festival has never been a city "self-excited", but a wonderful performance on the stage of China and the world.

Just recently, through the "Luoyang Daily", many Luoyang people shared "the story of me and the Flower Fair". Among them, Tours, France, Okayama, Japan, Buyeo, South Korea, Plovdiv, Bulgaria, Togliatti, Russia... A 70-year-old citizen who once worked in the Friendly Reception Section of the Foreign Affairs Office of the former city government Wu Xiaoxian has witnessed the close contacts between Luoyang and many international sister cities, and the international "friend circle" has been expanded step by step.

If it is said that "using flowers as a matchmaker and making friends widely" is the open gene of the peony society, then "the flower society will set up the stage, business and opera" is the open temperament that Luoyang strives to cultivate. The first China-Foreign Economic and Technological Fair became the biggest highlight of the third session; in 2000, Luoyang sent its "business card" to the whole country, and successively held the 18th Luoyang Peony Fair press conference and economic and trade fair in Shanghai, Beijing, and Guangzhou; So far, Luoyang has established investment cooperation with more than 40 countries and regions and 29 provinces (autonomous regions and municipalities), and its trading partners cover 215 countries and regions... Year after year, this festival has become a A platform for urban development, a window to display images, and a bridge to the world.

“It depends on watching Yinshan shoot the waves of the sky, and open the window to let it into the river. "In Luoyang at present, the 60-day investment promotion campaign is in full swing, and many investment promotion cadres have gone to all parts of the country to devote themselves to handing in a beautiful report card for this year's Peony Culture Festival Investment and Trade Fair. At the same time, the World Ancient Capitals Forum will continue to be held in Luoyang. Relying on this "important platform for Chinese and Western cultural exchanges and mutual learning", Luoyang will surely be "embedded" into the world more deeply.

Enriching the people is its pursuit

“The price of this pot of fuchsia ‘Luoyang Red’ is 198 yuan, and friends who want it quickly place an order”” Nowadays, there is a live broadcast of the farmers in Tuqiao Community, Mangshan Street, Luoyang Old Town During the period, many people's live broadcasts are in full swing. Behind them are pots of peonies in bud. Planting potted peonies and selling fresh cut peonies nationwide is just one link in Luoyang's huge peony industry chain.

It can be used for food, tea, and wine, and it can also be extended to develop health care products, cosmetics, and artworks...the first production is cultivation and planting, the second production is deep processing, and the third production is ornamental tourism. , The peony full of treasures blooms in Luoyang not only as "the flower of happiness" and "the flower of opening", but also as the "flower of industry" and "the flower of enriching the people". Taking the "aircraft carrier" of the Peony Cultural Festival, various industries such as culture and tourism will "fly together", and it will help tens of thousands of Luoyang people to stride towards a prosperous life.

Just like in Pingle Community (formerly Pingle Village), Pingle Town, Mengjin County, which is known as the "No. 1 Village of Chinese Peony Paintings", the people here carry hoes during busy farming and paintbrushes in their spare time. , farming on paper, more than 1,600 people have painted peonies so far, and more than 400,000 peasant peony paintings are sold at home and abroad every year, which has driven the rapid development of new business formats such as local research, cultural creation, e-commerce, and logistics, and has achieved "a flower" "Get rich" is a good story about "one person".

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